💐 100% Natural • Handcrafted in Franklin, NY 💐

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Our Story

“Have nothing in your house that you do not know to be useful or believe to be beautiful.”
—William Morris (1882)
…Why not both? We believe your everyday items should be both useful and beautiful, especially when it comes to your skincare and beauty. Inspired by the timeless grace of the Victorian period, our products are thoughtfully crafted to make your everyday moments extra special.
apothecary sites 
Following in the tradition of the Victorian perfumery and apothecary shop, we're committed to crafting distinguished all-natural skincare, beauty, and other fragranced delights.
Our studio is nestled in the Catskill Mountains of upstate New York where we blend the finest florals and botanicals according to our time-honored recipes to create little treasures designed to elevate your everyday moments.
online apothecary 
A bit about me: As a little girl, I fell in love with the Victorian era and a piece of my heart has remained firmly planted in that time ever since. So it is no surprise that I am inspired by the Victorians even today. As an adult, I find myself drawn to the traditions of the Victorian apothecaries and perfumeries.
I am endlessly fascinated by the creative process of transforming botanicals into treasured items to nourish the body and soul. Willow & Birch Apothecary is my way of bringing beauty into the world by helping you feel your most lovely, most enchanting self.


... As seen in Victoria magazine!

Willow & Birch Apothecary in Victoria Magazine

Also seen in...

Luxury spa bath products by Willow & Birch Apothecary in Southern Lady magazine
Willow & Birch Apothecary Lemon Zen scented bath salts were featured in American Farmhouse Style Made in America issue
Willow & Birch Apothecary in Tea Time Magazine
Enchanted Living Magazine
Laura Jane Atelier Blog logo
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We honor the Natural Ingredient Resource Center's "Truth in Labeling" and pledge to follow the NIRC criteria in labeling our products.

Handcrafted Soap and Cosmetics Guild and Pure Catskills 
We are a proud member of the Handcrafted Soap & Cosmetic Guild and Pure Catskills.
The Handcrafted Soap & Cosmetic Guild is the only international non-profit trade association serving the handcrafted soap and cosmetic industry. Learn more here
Pure Catskills is a buy local campaign supporting the local food community and working landscapes in the Catskills region. They work with hundreds of farm, food, and wood-product businesses throughout Delaware, Greene, Otsego, Schoharie, Sullivan, and Ulster Counties in New York. Find more information on Pure Catskills here.